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Inbound Automation (n8n, self-hosted)
Speed-to-Lead Engine
A self-hosted n8n workflow that captures a Tally form submission, normalizes it, checks for a duplicate before it reaches a human, and routes new leads, duplicates, and no-email submissions down three distinct paths.
3 paths
new / duplicate / no-email, each handled separately
The problem
When a prospect fills out a form, the first few minutes matter. Manual triage means duplicate follow-up, missed no-email submissions, and no consistent path from form fill to next action.
The architecture
- 01A Tally form submission enters through a webhook and is normalized into a consistent lead shape.
- 02An email-presence check splits the flow: leads with an email are checked against the lead sheet for duplicates before anything else happens.
- 03A new lead is appended to the sheet, a confirmation email goes to the prospect, and the owner is notified.
- 04A duplicate is logged and routed to its own owner notification, so the business does not double-contact someone.
- 05A submission with no email is appended to a review path instead of being treated like a normal lead.